Streaming & creator platforms
Video, chat and payments that all have to hold at the same moment, for a crowd that arrives at once. We built one streaming platform from the first commit to an acquisition, and are building two more creator platforms now.
- 01Real-time video and chat that stay in sync for a global audience across regions
- 02A virtual economy where gifts, tips and payouts have to reconcile exactly
- 03Moderation load that grows faster than the moderation team
- 04Creator payouts across currencies, tax regimes and payment providers
- 05Discovery, so a new creator is not invisible on their first stream
Live video delivery
HLS adaptive streaming with the transcoding pipeline behind it, sized so quality degrades gracefully instead of buffering.
Real-time interaction
Socket-based chat, reactions and presence with a Redis adapter, built to survive a crowd arriving at once.
Virtual economies
Gift and token systems with idempotent accounting, so a double-tap never becomes a double-charge.
Creator monetisation
Subscriptions, courses, direct sales and revenue splits, with payouts that reconcile against the ledger.
Multi-tenant white-label
One backend serving several independently branded consumer sites, routed by hostname.
What makes a streaming platform hard to build?
Nothing in a streaming platform is difficult in isolation. Video delivery is a solved problem, chat is a solved problem, payments are a solved problem. The difficulty is that they all have to be true at the same moment, for the same user, at unpredictable scale, while money changes hands.
A creator goes live and ten thousand people arrive in ninety seconds. The video has to adapt to every connection, the chat has to stay ordered, the gift someone sends has to hit the creator's balance immediately and the ledger exactly once. Failures here are not cosmetic, they are refunds and lost creators.
What we have built
The live-streaming platform was co-founded in 2019 and led as CTO for six years: the first line of code, the architecture, and an engineering team grown from three people to around twelve inside a company of roughly fifty, through to an acquisition by an international group in 2024. It ran multi-region across the US and Asia on ECS microservices, with Socket.IO and a Redis adapter behind real-time chat and HLS adaptive video for delivery.
The wellness platform is a creator monetisation ecosystem now being built by a small AI-first team, where practitioners keep 80% of gross revenue across four revenue streams. Socialog handles the distribution side, publishing to seven networks from one composer.
How engagements usually start
Most engagements begin with one of three things: a platform that has outgrown its original architecture, a virtual economy that does not reconcile, or a launch that needs someone who has done this before. All three are cheaper to fix before they become urgent.
Tell us the one thing it has to do.
Send a few lines. Within one business day you get a scope, a fixed price and a date, or the smaller first version we would build instead.